TikTok has become inaccessible to users in the US in compliance with the Supreme Court order, and now Meta-owned company Instagram is eyeing to capitalise in this situation by introducing the Edits app which will be akin to TikTok.
Instagram Head Adam Mosseri in an Instagram Reel video announced this app while acknowledging the timing of this move. He said, “There’s a lot going on right now, but no matter what happens, it’s our job to provide the best possible tools for creators.”
Instagram Edits App: All You Need To Know
He said that the app won’t become available for download till next month, however, it is up for pre-ordering on the Apple App Store. Mosseri added that the Edits app will be “coming to Android soon,” but at the moment it seems unclear whether it’ll launch on the Google Play store at the same time as the iOS app or not.
Mosseri described Edits app as “a full suite of creative tools.” The App Store listing of the app gives a glimpse of what we can expect from it.
The Apple App Store listing read, “Make videos you’re proud to share with Edits, the new video creation app from Instagram. Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place.”
Meta is making strategic moves to grow its user base and capitalise on the uncertain future of ByteDance-owned apps. TikTok, after briefly going offline, resumed availability in the U.S. on Sunday with approval from incoming President Donald Trump. However, other ByteDance apps, such as CapCut, remain inaccessible.
To secure a more permanent presence, TikTok and other ByteDance platforms still need to meet several legal requirements outlined in U.S. regulations. Full compliance with these conditions is essential, but until then, their status in the U.S. remains precarious.
Meanwhile, Instagram is seizing the opportunity by teasing a new Edits app, extending the maximum length of Reels, and introducing additional features to draw users away from its rival. This is not the first time Meta has employed such tactics. When Elon Musk’s changes to X (formerly Twitter) caused users to leave the platform, Meta responded by launching Threads as a direct competitor.